If you’ve spent any time on the internet in December, you’ve probably encountered some version of “Wrapped” data from various apps or media services.
The idea became mainstream with Spotify Wrapped, an annual feature that summarizes a user’s listening habits into a “snapshot of the year”, including features like estimating your age based on the music decade you listened to the most – with the obvious hilarious results. Since then, nearly every major platform has followed suit.
It’s a way for the algorithms to tell a story about how we spend our time. Since I spend most of my time here with you, I thought I could tap into the Ilona Andrews website stats and traffic and create a Wrapped story for the beloved entity that is the Horde.
The Horde Is Vast
Taxonomy: Hordus booki devourensis; Order: Readeriformes; migratory omnivore
Geographically, the Horde spans the globe. Its largest concentration is in the United States, but it ranges far and wide, from Canada and UK to New Zealand, particularly notable in Poland (Cześć!), Singapore to South Africa, and Brazil to Japan.
From one edge of the map to the other, we stand united by a single purpose: getting more books by our favourite authors.
The Horde is Mighty
Population metrics: megacolony
In 2025 so far, the Horde has logged 3,323,051 sessions and generated 7,422,430 pageviews on the Ilona Andrews blog website.
The most visited page this year, after the blog homepage, is the Release Schedule page. This confirms what science has long suspected: the Horde is calm, rational, and merely checking for new book updates. Repeatedly. And one more time to be safe.
The Horde Is Tidal
Observed behavior: annual feeding cycle
Careful study reveals a powerful seasonal pattern. The BDH activity builds steadily through spring, reaches peak strength in summer, and is especially formidable on Fridays in June, only to settle in fluffiness from the bounty of autumn snippets and festive surprises.
This is a yearly cycle tied to free serials, releases, funnies, announcements, giveaways, and the profound understanding that Fridays are when good things happen.
The Horde Is Vocal (and welcoming)
Social structure: highly communicative megafauna; low aggression toward kin
Over 300,000 comments remain on the blog from across the Horde’s lifetime, despite bursts of post archiving – with tens of thousands more added this year alone.
The posts that inspire the most engagement are clear favorites: giveaways and snippets. Like any well-adjusted fantasy species, the Horde enjoys spoils of victory and loot. A chance at the This Kingdom Will Not Kill Me ARC gathered over 6 thousand comments for one September post alone!
And à propos of nothing at all, we managed to crash the website on 2 separate occasions in 2025. We’re chalant like that.
Participation takes many forms. Reading quietly, sharing posts, or simply showing up from time to time are all valid expressions of Horde membership. Like Dina taught us, not all strength roars. But if you want to ensure you’re not missing anything, you can always subscribe to the Ilona Andrews newsletter.
The Horde Is Devouring (Efficiently!)
Bonding behavior: lifelong, high-fidelity attachment.
On average, the Horde consumes a blog post in 2 minutes and 29 seconds.
Most of this reading happens on mobile devices (61%), indicating a highly adaptable organism capable of devouring content while commuting, waiting in line, or pretending to listen during meetings.
Sustenance may be fast and portable, but we are consuming real nutrition here.
With 179 posts read this year and millions of returning visitors, the Horde data tells a simple story of our time and love for House Andrews: this is a committed relationship, and we’re here to stay for as many adventures as they want to take us on.
thanks for the stats ::geeks out::
First on the last Monday of the year! That’s something 🥰
+100!
🤗
Wow. We are mighty. Happy new year everyone!
🍻 🥂👏🏿 💐
To my Horde siblings! Hope everyone has a Happy New Year!
This is so sweet! I love the BDH it’s been such a welcoming group!
Love this! 😆Happy New Year. X
Thanks for the information! It’s fun to know things.
You and the BDH are so inclusive and welcoming to everyone. Happy New Year!
Happy New Year to all from cold Canada. May the coming year bring peace, happiness and many hours of book devouring ❤️
Yay!
Statistics prove our chalantness!🤪
BDH! House Andrews forever!
💕
Haha we like to monitor ca*mly the new book updates section.
Thank you, thank you for the stats, it shows how avid many are about great books.
Early Happy New Year 🎆 to all.
thank you for this great Wrapped! <3
Welcome Back, Mod R!
proud to be a member of BDH, oh yes, I am!
We will not stop being chalant and p*** next year.
Thank you! Hope everyone had fun while I was gone 😀
Happy new year , more please may we have some moreee
Love it! Thank you! A Joyous New Year to all of my fellow BDH’ers!
Thank You House Andrews for bringing us all together! A Joyous & Healthy New Year to you all!
Great post 🙂
The Horde is mighty. The Horde is chalant in its might. The Horde is fond of ferrets and random acts of kindness.
Long live the Horde.
I may need this on a mug.
” . . .the Horde is calm, rational, and merely checking for new book updates. Repeatedly. And one more time to be safe.”
Ok, yeah. I feel seen.
I’m glad to see we’re low aggression toward kin (of course, ModR may be whack-a-Hording the trolls) because we’d totally go to war if our anyone in House Andrews (authors, kids, pets, ModR) needed it.
I mean sometimes we’re ready to go even if they don’t. 🙂
Absolutely adore this! Happy New Year everyone. Here’s to many, many new books in our future as ever patient BDH kin!
welcome back Mod R . hope you had a lovely brief break. happy holidays!
thanks for the fun post.
It was very good but I missed everyone 🤗
Welcome back, Mod R! Ilona had to deal with the Horde while you were on a very much needed break. We tried very hard not to make her crazy. 😊
Horde statistics…this should be a yearly thing. It will be very interesting how many new members of the Horde join us in 2026 after This Kingdom Will Not Kill Me comes out.
Happy New Year to everyone near and far. Be safe as you celebrate. To more delicious reading and posts in the new year! Whoo-hoo! 🎇🍾🥂🥳
Cześć back from Poland!!! That made my day! 🙂
The first time I have ever seen web metrics used to tell a SUPERB story. I wish I had the creative mindset to do this at my day job, instead of crafting myriad amounts of PowerPoint dashboards. Long Live the Horde and the Authors!
Love this, but honestly I would read anything you write. Also, how did I not know there was a newsletter! Subscribed!
Welcome back Mod R! Thanks for this cute extra. We appreciate all the work you do for us. On that note, we should add you in officially to the wrap. My brain is still too broken from the holidays to come up with something clever but maybe one of the other Horde members can put out some ideas for how we incorporate your role for us.
Mod R: Horde wrangler, mediator between Horde and House Andrews, reader of manuscripts extraordinaire, and teaser of Horde when necessary. 😉😁
We did try to behave while you were gone. I hope you had a great vacation, and is ready to tease us about the upcoming wedding
All hail the Horde!! lol
Happy New Year, all!!!
All hail the Book Devouring Horde, and our patron, House Andrews!
We are strong like the Vampires, tireless like the Otrokar and clever like the Lees. And yes, we can get a little dramatic like Orro sometimes too. It all stems from our deep and abiding love of The Books and those who bring them. Happy New Year to all!❤️💪🏻
and wise like the philosophical space chickens!about as chill too 🤣
Reading about our stats was unexpectedly affirming. It feels good to realize we belong to a group of nice people keen in our love for all things House Andrews. Thank you for taking the time to assemble and share us in all our diversity with each other.
To all my Hordesiblings out there!
Have a wonderful New Years Eve and a Happy New Year with mighty books to read and everything god coming for our Authorbeasts.
Greetings from Germany
I hope everyone is having a great break! Your information is really interesting. I was surprised at the quantity of comments that HA and Mod R need to read and check – yikes! 2026 promises to be an exciting year for the BDH!
I read this post on my mobile device while pretending to listen during a conference call. Because I can.
💪🏻 Living the dream!
Definitely here to stay! While patiently crossing fingers for snippets, however long or short they may be 😀
Cześć from Poland <3!
This is so funny! Also really interesting. Thank you, Mod R!
…I should probably go check the Release Page. Just to be safe.
😀
Love it!! Thank you!!
Far better wrap than most of the auto-generated stuff hitting my inbox
I adore your work, it is always a highlight doing my yearly rereads. Your work has been there, for days that seemed like they never ended, for hard that didn’t seem to stop and for the quiet moments for joy on the perfect reading day. It’s always a joy to experience your worlds again and again. Merry Christmas and happy new year house Andrews.
Oh this was brilliant and gave me a good laugh! Long live The Mighty Book Devouring Horde! Long live The Author Overlords! 😂❤️
Great Wrap! Welcome back Mod R! 🤗
Happy New Year from my shiny new phone (curses to the man who snatched my old phone). I got a first comment this year so my stats are riding high which is better than my age of 84 on spotify wrapped – which ironically I was in the middle of watching whenI was robbed!
May we all read deeply and long and our books be plentiful.
Was very happy to see Singapore get a mention. Happy new year from the other side of the globe!
Wow, the Horde are mighty! Thanks for the stats and summary. Here’s to a Happy New Year for everyone!
Hordites = wonderful in our diversity.
ModR = massively p*tient with us all
AuthorLords = gathered a disparate horde together. (Are WE the Space Chickens?)
Me = already thinking about what to wear to the wedding, for which I am very, very p*tiently waiting. Also wondering if poor Olesard will be ring bearer. After all, he comes pre-weaponed with claws.
Weaponed. Sigh
Fixed 🥰
Thank you muchly.
Hope you had a happy and peaceful holiday, filled with many cookies and Prosecco.
And welcome back.
That was fun to read!
The Horde is very friendly and welcoming to each other. I enjoy reading about Horde adventures as much as House Andrews adventures.
Hope everyone is having great holidays.
Happy New Year to all! Hopefully 2026 will be peaceful and prosperous!
awww 🥰. Fluffiness engaged. POOF
Cześć! from proud The! Polish BDH Division 😁♥️♥️♥️♥️
Here’s to a great 2026! Imagine if we ran the world! 💥
Mod R is amazing
Here! Here! 🎉
I have been a House Andrews fan since Magic Bites so many years ago
Thank you, ModR, for this tear inducing AND humorous post! You are truly beloved by the Horde! May your time away been safe, relaxing and spent with those you love!
Thank you fellow Horde members for making this a fabulous corner of the web!
Sending peace, health and safety to all!
LOL. I love it.
But, aren’t you supposed to be on vacation??
I’m baaaaaaack 😎
This is awesome and telling! The Horde are “good” people😸. I am happy to be among them!
Merry New Year to the Andrew’s, Mod R, and all my Horde compatriots… Because we are, one and all, part of the BDH world!
Love it! It is always good to get Empirical data to show how mighty BDH is!!
Thanks for giving us something else to ponder (obsess – really – let’s be honest).
Happy New Year to all of you that work tirelessly to appease the Horde!
A chalant hello and Happy New Year from the Philippines!
I love this post, House Andrews, and the BDH with my whole heart ❤️ Y’all are the best
BDH strong!!!
Super Fun! Thank you for the confirmation of the Horde’s Awesomeness…
Thanks for sharing. This was cool to see.
Loved it, thank you ModR!
Have a good start to the new year everyone 😊
That was silly. I liked it and it made me smile. Thank you.
Always ready to read is my motto. You write it, we devour it. Thank you. As Snape said “Always.”.
To all the people whose comments give me joy when I am lurking, thank you.
TO house Andrews for giving me such lovely stories to read, thank you.
And to all of us who read as we can, may we all enjoy a happy new year.
Cześć Mod R! Happy to be here! For the Horde!
“Like any well-adjusted fantasy species, the Horde enjoys spoils of victory and loot.” Smiling the whole way but this line SENT me. xDD
Happy new year everyone!