If you’ve spent any time on the internet in December, you’ve probably encountered some version of “Wrapped” data from various apps or media services.
The idea became mainstream with Spotify Wrapped, an annual feature that summarizes a user’s listening habits into a “snapshot of the year”, including features like estimating your age based on the music decade you listened to the most – with the obvious hilarious results. Since then, nearly every major platform has followed suit.
It’s a way for the algorithms to tell a story about how we spend our time. Since I spend most of my time here with you, I thought I could tap into the Ilona Andrews website stats and traffic and create a Wrapped story for the beloved entity that is the Horde.
The Horde Is Vast
Taxonomy: Hordus booki devourensis; Order: Readeriformes; migratory omnivore
Geographically, the Horde spans the globe. Its largest concentration is in the United States, but it ranges far and wide, from Canada and UK to New Zealand, particularly notable in Poland (Cześć!), Singapore to South Africa, and Brazil to Japan.
From one edge of the map to the other, we stand united by a single purpose: getting more books by our favourite authors.
The Horde is Mighty
Population metrics: megacolony
In 2025 so far, the Horde has logged 3,323,051 sessions and generated 7,422,430 pageviews on the Ilona Andrews blog website.
The most visited page this year, after the blog homepage, is the Release Schedule page. This confirms what science has long suspected: the Horde is calm, rational, and merely checking for new book updates. Repeatedly. And one more time to be safe.
The Horde Is Tidal
Observed behavior: annual feeding cycle
Careful study reveals a powerful seasonal pattern. The BDH activity builds steadily through spring, reaches peak strength in summer, and is especially formidable on Fridays in June, only to settle in fluffiness from the bounty of autumn snippets and festive surprises.
This is a yearly cycle tied to free serials, releases, funnies, announcements, giveaways, and the profound understanding that Fridays are when good things happen.
The Horde Is Vocal (and welcoming)
Social structure: highly communicative megafauna; low aggression toward kin
Over 300,000 comments remain on the blog from across the Horde’s lifetime, despite bursts of post archiving – with tens of thousands more added this year alone.
The posts that inspire the most engagement are clear favorites: giveaways and snippets. Like any well-adjusted fantasy species, the Horde enjoys spoils of victory and loot. A chance at the This Kingdom Will Not Kill Me ARC gathered over 6 thousand comments for one September post alone!
And à propos of nothing at all, we managed to crash the website on 2 separate occasions in 2025. We’re chalant like that.
Participation takes many forms. Reading quietly, sharing posts, or simply showing up from time to time are all valid expressions of Horde membership. Like Dina taught us, not all strength roars. But if you want to ensure you’re not missing anything, you can always subscribe to the Ilona Andrews newsletter.
The Horde Is Devouring (Efficiently!)
Bonding behavior: lifelong, high-fidelity attachment.
On average, the Horde consumes a blog post in 2 minutes and 29 seconds.
Most of this reading happens on mobile devices (61%), indicating a highly adaptable organism capable of devouring content while commuting, waiting in line, or pretending to listen during meetings.
Sustenance may be fast and portable, but we are consuming real nutrition here.
With 179 posts read this year and millions of returning visitors, the Horde data tells a simple story of our time and love for House Andrews: this is a committed relationship, and we’re here to stay for as many adventures as they want to take us on.
thanks for the stats ::geeks out::
First on the last Monday of the year! That’s something 🥰
+100!
Wow. We are mighty. Happy new year everyone!
🍻 🥂👏🏿 💐
To my Horde siblings! Hope everyone has a Happy New Year!
This is so sweet! I love the BDH it’s been such a welcoming group!
Love this! 😆Happy New Year. X
Thanks for the information! It’s fun to know things.
You and the BDH are so inclusive and welcoming to everyone. Happy New Year!
Happy New Year to all from cold Canada. May the coming year bring peace, happiness and many hours of book devouring ❤️
Yay!
Statistics prove our chalantness!🤪
BDH! House Andrews forever!
💕
Haha we like to monitor ca*mly the new book updates section.
Thank you, thank you for the stats, it shows how avid many are about great books.
Early Happy New Year 🎆 to all.
thank you for this great Wrapped! <3
Welcome Back, Mod R!
proud to be a member of BDH, oh yes, I am!
We will not stop being chalant and p*** next year.
Thank you! Hope everyone had fun while I was gone 😀
Happy new year , more please may we have some moreee
Love it! Thank you! A Joyous New Year to all of my fellow BDH’ers!
Thank You House Andrews for bringing us all together! A Joyous & Healthy New Year to you all!
Great post 🙂
The Horde is mighty. The Horde is chalant in its might. The Horde is fond of ferrets and random acts of kindness.
Long live the Horde.
I may need this on a mug.
” . . .the Horde is calm, rational, and merely checking for new book updates. Repeatedly. And one more time to be safe.”
Ok, yeah. I feel seen.
I’m glad to see we’re low aggression toward kin (of course, ModR may be whack-a-Hording the trolls) because we’d totally go to war if our anyone in House Andrews (authors, kids, pets, ModR) needed it.
I mean sometimes we’re ready to go even if they don’t. 🙂
Absolutely adore this! Happy New Year everyone. Here’s to many, many new books in our future as ever patient BDH kin!
welcome back Mod R . hope you had a lovely brief break. happy holidays!
thanks for the fun post.
It was very good but I missed everyone 🤗
Welcome back, Mod R! Ilona had to deal with the Horde while you were on a very much needed break. We tried very hard not to make her crazy. 😊
Horde statistics…this should be a yearly thing. It will be very interesting how many new members of the Horde join us in 2026 after This Kingdom Will Not Kill Me comes out.
Happy New Year to everyone near and far. Be safe as you celebrate. To more delicious reading and posts in the new year! Whoo-hoo! 🎇🍾🥂🥳
Cześć back from Poland!!! That made my day! 🙂
The first time I have ever seen web metrics used to tell a SUPERB story. I wish I had the creative mindset to do this at my day job, instead of crafting myriad amounts of PowerPoint dashboards. Long Live the Horde and the Authors!
Love this, but honestly I would read anything you write. Also, how did I not know there was a newsletter! Subscribed!
Welcome back Mod R! Thanks for this cute extra. We appreciate all the work you do for us. On that note, we should add you in officially to the wrap. My brain is still too broken from the holidays to come up with something clever but maybe one of the other Horde members can put out some ideas for how we incorporate your role for us.
Mod R: Horde wrangler, mediator between Horde and House Andrews, reader of manuscripts extraordinaire, and teaser of Horde when necessary. 😉😁
We did try to behave while you were gone. I hope you had a great vacation, and is ready to tease us about the upcoming wedding
🥰 oh yeah, some stuff is going down hopefully just before Valentine’s Day!
Ooo, thanks for the heads up!
All hail the Horde!! lol
Happy New Year, all!!!
All hail the Book Devouring Horde, and our patron, House Andrews!
We are strong like the Vampires, tireless like the Otrokar and clever like the Lees. And yes, we can get a little dramatic like Orro sometimes too. It all stems from our deep and abiding love of The Books and those who bring them. Happy New Year to all!❤️💪🏻
and wise like the philosophical space chickens!about as chill too 🤣
Reading about our stats was unexpectedly affirming. It feels good to realize we belong to a group of nice people keen in our love for all things House Andrews. Thank you for taking the time to assemble and share us in all our diversity with each other.
To all my Hordesiblings out there!
Have a wonderful New Years Eve and a Happy New Year with mighty books to read and everything god coming for our Authorbeasts.
Greetings from Germany
I hope everyone is having a great break! Your information is really interesting. I was surprised at the quantity of comments that HA and Mod R need to read and check – yikes! 2026 promises to be an exciting year for the BDH!
I read this post on my mobile device while pretending to listen during a conference call. Because I can.
💪🏻 Living the dream!
Definitely here to stay! While patiently crossing fingers for snippets, however long or short they may be 😀
Cześć from Poland <3!
This is so funny! Also really interesting. Thank you, Mod R!
…I should probably go check the Release Page. Just to be safe.
😀
Love it!! Thank you!!
Far better wrap than most of the auto-generated stuff hitting my inbox