If you’ve spent any time on the internet in December, you’ve probably encountered some version of “Wrapped” data from various apps or media services.
The idea became mainstream with Spotify Wrapped, an annual feature that summarizes a user’s listening habits into a “snapshot of the year”, including features like estimating your age based on the music decade you listened to the most – with the obvious hilarious results. Since then, nearly every major platform has followed suit.
It’s a way for the algorithms to tell a story about how we spend our time. Since I spend most of my time here with you, I thought I could tap into the Ilona Andrews website stats and traffic and create a Wrapped story for the beloved entity that is the Horde.
The Horde Is Vast
Taxonomy: Hordus booki devourensis; Order: Readeriformes; migratory omnivore
Geographically, the Horde spans the globe. Its largest concentration is in the United States, but it ranges far and wide, from Canada and UK to New Zealand, particularly notable in Poland (Cześć!), Singapore to South Africa, and Brazil to Japan.
From one edge of the map to the other, we stand united by a single purpose: getting more books by our favourite authors.
The Horde is Mighty
Population metrics: megacolony
In 2025 so far, the Horde has logged 3,323,051 sessions and generated 7,422,430 pageviews on the Ilona Andrews blog website.
The most visited page this year, after the blog homepage, is the Release Schedule page. This confirms what science has long suspected: the Horde is calm, rational, and merely checking for new book updates. A thousand plus one more time to be safe.
The Horde Is Tidal
Observed behavior: annual feeding cycle
Careful study reveals a powerful seasonal pattern. The BDH activity builds steadily through spring, reaches peak strength in summer, is especially formidable on Fridays in June, only to settle in fluffiness from the bounty of autumn snippets and festive surprises.
This is a yearly cycle tied to free serials, releases, funnies, announcements, giveaways, and mutual understanding that Fridays are when good things happen.
The Horde Is Vocal (and welcoming)
Social structure: highly communicative megafauna; low aggression toward kin
Over 300,000 comments remain on the blog from across the Horde’s lifetime, despite bursts of post archiving – with tens of thousands more added this year alone.
The posts that inspire the most engagement are clear favorites: giveaways and snippets. Like any well-adjusted fantasy species, the Horde enjoys the spoils of victory and loot. A chance at the This Kingdom Will Not Kill Me ARC gathered over 6 thousand comments for one September post alone!
And à propos of nothing at all, we managed to crash the website on 2 separate occasions in 2025. We’re chalant like that.
Participation takes many forms. Reading quietly, sharing posts, or simply showing up from time to time are all valid expressions of Horde membership. Like Dina taught us, not all strength roars. But if you want to ensure you’re not missing anything, you can always subscribe to the Ilona Andrews newsletter.
The Horde Is Devouring (Efficiently!)
Bonding behavior: lifelong, high-fidelity attachment.
On average, the Horde consumes a blog post in 2 minutes and 29 seconds.
Most of this reading happens on mobile devices (61%), indicating a highly adaptable organism capable of devouring content while commuting, waiting in line, or pretending to listen during meetings.
Sustenance may be fast and portable, but we are consuming real nutrition here.
With 179 posts read this year and millions of returning visitors, the Horde data tells a simple story of our time and love for House Andrews: this is a committed relationship, and we’re here to stay for as many adventures as they want to take us on.
