The official Tor account on Instagram did the Millennial vs Gen Z Marketing trend for This Kingdom Will Not Kill Me this week, and I was helpless before it.
For the happily offline among us, the meme format is simple: the Millennial Team gives you the earnest, back-cover-copy voice that tries hard. The Gen Z Social peeps release the group-chat vibe check pitch that hooks you in under 3 seconds.
It’s not a dig at either generation, just an acknowledgment that the same content can reach different audiences if captioned accordingly.
I guess I have more in common with Steve than previously assumed, because I immediately had to do it to the other books. It’s Friday, House Andrews are heading to their event, I have access to Canva, and no one stopped me in time.
As your resident Millennial, I have no illusions about my ability to be cool on command. When I try to write promo copy, it’s immediately Cheugystan, and I realise the moment that third sentence starts that I’m a lost cause. I offer my Gen Z voice with humility and the complete expectation that the youths of the Horde will roast me accordingly.
Text in captions for accessibility.
The Inheritance, Breach Wars volume 1:
Iron and Magic (Iron Covenant 1)
Hidden Legacy:
Which version would have made you pick up the book?
First
no cap
That’s hilarious, now I have to clean up the coffee spat all over my desk
eldritch farm queen SENT me 🤣🤣🤣
same
Love this! I‘m
Gen X so the Millenial versions suit me better but the the Z ones are so much fun.
Ditto on the Gen X (and proud of it – hey we survived childhood!!!!) and getting the Millennial spiel better. The Gen Z PR – so glad I wasn’t drinking my coffee!
I legit think you need a Gen-Z one liner for every book! This is hilarious!!!
“Houston’s magical nepo babies” had me rolling. lol!
This was also my favourite!
+1
+1
+1
I’m definitely in the Millennial camp, even though I’m a baby boomer. 😀
As a Baby Boomer, let me just say I have no dog in this hunt.
Hugh D’Ambray, wife guy, is just perfect!
Coffee snort ———— “WIFE-GUY’D” 😀 😀 I’m 1/2 Baby Boomer and 1/2 whatever came next and all in on the Gen Z Social Team. I have recruited my kids and some friends for the BDH using Millennial speak however. Thank you Mod R for giving us alternative recruiting tools!
*wheeeeeeeeeze*
Love you, Mod R. Never change. Best Friday post ever. 😀
thank you for the laugh 😁
Thank you Mod R. This got me giggling on Friday afternoon. Wife-Guy’d. Seriously
I’m not gen z so I can’t judge but I think you knocked it out of the park! I laughed out loud at every one.
Let the inner-Steve be FREEEEEE.
Magical nepo-babies 🤣
Gen Z Burn for Me is entirely spot on! Yeah, I’d grab that.
ngl fam the Gen Z ones slay
Oh. My. Gosh. Hugh wife-guy’d. Yep, he certainly was, is, and forever. 🤣🤣🤣🤣
For people who haven’t heard of these books (I hear the loud gasp of the Horde), the millennial side is a good synopsis of the books.
For those of us in the Horde (new and existing), the Gen Z side, especially “Houston nepo babies” with the picture of either toenails or fingernails being painted, are the quick way to get attention.
Both sides are funny to read. I’m with the Gen X bunch in the Horde. The things we got away with back in the day…people can only dream about now. 😁
The OSHA violation made me fall off the couch!! OMG!! That’s awesome…
This Elder Millennial approves all messages! Bravo, Mod R, and I felt personally attacked with that, “by the third sentence,” deep truth.
These are awesome. I have learned to put my coffee down before I read the blog, otherwise . . . yeah, it wouldn’t be pretty. 🙂
And yes, sometimes you just need to channel your inner Steve.
I’d choose from millennial, I actually want a bit of info in my blurbs. Yours are good btw. And at least your Gen Z were funny and interesting, unlike Tors’ Gen Z offerings, which I found to be really oh who cares. Does Gen Z really have that short of an attention span?
They’re efficient and cracktastic, I think 🙂
Interesting. Can we have GenX ones, too, please? I am scared to ask but also insanely curious at the same time, lol
Technically, those would be the official blurbs! And I did actually link them, woot 😂 so three generation spanned!
I feel so old, like Gen Z is speaking another language entirely! At least I can understand the Milkenial version. 🤷♀️
I’m laughing so hard at “osha violation”. Does gen z know what osha is? I thought they were all unemployed because of the economy? (/joking)
Made me snort my coffee
Millennial PR Team
Their comments on The Inheritance, Breach Wars volume 1 was great because I loved Stargate.
We did the whole “which generation are you” quiz at the latest company get together and I basically turned out to be a Millennial identifying as Gen X with hints of Boomer, so honestly, I’m plain confused 🙈 The Gen Z stuff above made me laugh, and in the “blind date with a book” schtick those would work for me, but the rest of the time I prefer more info…
Im milenial, never read that text on books, the Gen Z was so usefull, all books should have one sentence like that. So much bullshit in the millenial one.
Definitely millennial lol
I need more info before picking up new to me authors
happy Friday & it’s national pizza day
omg I’m ded
These made me snort laugh! Especially the nepo babies!
I’m Gen X and live ALL the copy! All of them would hook me up I lol’ed at The Inheritance and the Hidden Legacy Gen Z copy, especially
These were all perfect! Thank you Mod R for making me laugh and spew coffee!
Cracking up (after having to look up some of the Gen Z terms)! Showing my age! 😂
I loved the early check-in! And the nepo babies. I’m totally boomer, but Mod R, you rock!
This is absolute gold. I love it! 💜
Lol, nailed it! The Burn for Me Gen Z was my favorite!
As a GenX, it depends on my mood but, damn, I like them side by side.
Mod R. I saw those in my Instagram feed, and they are genius. I might just steal the idea to use for promos for my own books.
I will pick up any book that Mod R recommends. As a fellow millennial, I have no chill and I support all of Mod R vibes. 6 7
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