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BDH Wrapped

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If you’ve spent any time on the internet in December, you’ve probably encountered some version of “Wrapped” data from various apps or media services.

The idea became mainstream with Spotify Wrapped, an annual feature that summarizes a user’s listening habits into a “snapshot of the year”, including features like estimating your age based on the music decade you listened to the most – with the obvious hilarious results. Since then, nearly every major platform has followed suit.

It’s a way for the algorithms to tell a story about how we spend our time. Since I spend most of my time here with you, I thought I could tap into the Ilona Andrews website stats and traffic and create a Wrapped story for the beloved entity that is the Horde.

The Horde Is Vast

Taxonomy: Hordus booki devourensis; Order: Readeriformes; migratory omnivore

Geographically, the Horde spans the globe. Its largest concentration is in the United States, but it ranges far and wide, from Canada and UK to New Zealand, particularly notable in Poland (Cześć!), Singapore to South Africa, and Brazil to Japan.

From one edge of the map to the other, we stand united by a single purpose: getting more books by our favourite authors.

The Horde is Mighty

Population metrics: megacolony

In 2025 so far, the Horde has logged 3,323,051 sessions and generated 7,422,430 pageviews on the Ilona Andrews blog website.

The most visited page this year, after the blog homepage, is the Release Schedule page. This confirms what science has long suspected: the Horde is calm, rational, and merely checking for new book updates. A thousand plus one more time to be safe.

The Horde Is Tidal

Observed behavior: annual feeding cycle

Careful study reveals a powerful seasonal pattern. The BDH activity builds steadily through spring, reaches peak strength in summer, is especially formidable on Fridays in June, only to settle in fluffiness from the bounty of autumn snippets and festive surprises.

This is a yearly cycle tied to free serials, releases, funnies, announcements, giveaways, and mutual understanding that Fridays are when good things happen.

The Horde Is Vocal (and welcoming)

Social structure: highly communicative megafauna; low aggression toward kin

Over 300,000 comments remain on the blog from across the Horde’s lifetime, despite bursts of post archiving – with tens of thousands more added this year alone.

The posts that inspire the most engagement are clear favorites: giveaways and snippets. Like any well-adjusted fantasy species, the Horde enjoys the spoils of victory and loot. A chance at the This Kingdom Will Not Kill Me ARC gathered over 6 thousand comments for one September post alone!

And à propos of nothing at all, we managed to crash the website on 2 separate occasions in 2025. We’re chalant like that.

Participation takes many forms. Reading quietly, sharing posts, or simply showing up from time to time are all valid expressions of Horde membership. Like Dina taught us, not all strength roars. But if you want to ensure you’re not missing anything, you can always subscribe to the Ilona Andrews newsletter.

The Horde Is Devouring (Efficiently!)

Bonding behavior: lifelong, high-fidelity attachment.

On average, the Horde consumes a blog post in 2 minutes and 29 seconds.

Most of this reading happens on mobile devices (61%), indicating a highly adaptable organism capable of devouring content while commuting, waiting in line, or pretending to listen during meetings.

Sustenance may be fast and portable, but we are consuming real nutrition here.

With 179 posts read this year and millions of returning visitors, the Horde data tells a simple story of our time and love for House Andrews: this is a committed relationship, and we’re here to stay for as many adventures as they want to take us on.

Reader Interactions

Comments

  8. Happy New Year to all from cold Canada. May the coming year bring peace, happiness and many hours of book devouring ❤️

  10. Haha we like to monitor ca*mly the new book updates section.
    Thank you, thank you for the stats, it shows how avid many are about great books.

    Early Happy New Year 🎆 to all.

  12. Welcome Back, Mod R!
    proud to be a member of BDH, oh yes, I am!
    We will not stop being chalant and p*** next year.

  14. Love it! Thank you! A Joyous New Year to all of my fellow BDH’ers!

    Thank You House Andrews for bringing us all together! A Joyous & Healthy New Year to you all!

  16. The Horde is mighty. The Horde is chalant in its might. The Horde is fond of ferrets and random acts of kindness.

    Long live the Horde.

  17. ” . . .the Horde is calm, rational, and merely checking for new book updates. Repeatedly. And one more time to be safe.”

    Ok, yeah. I feel seen.

    I’m glad to see we’re low aggression toward kin (of course, ModR may be whack-a-Hording the trolls) because we’d totally go to war if our anyone in House Andrews (authors, kids, pets, ModR) needed it.

    I mean sometimes we’re ready to go even if they don’t. 🙂

    • Very important to b careful before aiming the Horde. We don’t want another incident like what happened w Steve!

      (Chorus of: which incident? Steve again? Was Steve in the Horde email again? What? I didn’t hear about that? Did someone tell about our brief trip to Nav? What trip to Nav? Shhhh, don’t mention ferrets in Nav!)
      [We r not good at chorusing. It requires a unified message. The BDH is much better at rushing off in all directions at once.]

      Hope HA, Mod. R, and all my fellow BDH members had a good holiday/time off. ((Hugs))

      • rough quote

        Ilona: the publishers are going to do this …
        ModR: NOOOOO! The Horde will think it’s another fraud & crash Amazon again!!! Head Them Off!!!

        😉

        I still feel sorry for that one voice actor that got scammed into making a fake audible.

  18. Absolutely adore this! Happy New Year everyone. Here’s to many, many new books in our future as ever patient BDH kin!

  20. Welcome back, Mod R! Ilona had to deal with the Horde while you were on a very much needed break. We tried very hard not to make her crazy. 😊

    Horde statistics…this should be a yearly thing. It will be very interesting how many new members of the Horde join us in 2026 after This Kingdom Will Not Kill Me comes out.

    Happy New Year to everyone near and far. Be safe as you celebrate. To more delicious reading and posts in the new year! Whoo-hoo! 🎇🍾🥂🥳

  22. The first time I have ever seen web metrics used to tell a SUPERB story. I wish I had the creative mindset to do this at my day job, instead of crafting myriad amounts of PowerPoint dashboards. Long Live the Horde and the Authors!

  23. Love this, but honestly I would read anything you write. Also, how did I not know there was a newsletter! Subscribed!

  24. Welcome back Mod R! Thanks for this cute extra. We appreciate all the work you do for us. On that note, we should add you in officially to the wrap. My brain is still too broken from the holidays to come up with something clever but maybe one of the other Horde members can put out some ideas for how we incorporate your role for us.

  25. We did try to behave while you were gone. I hope you had a great vacation, and is ready to tease us about the upcoming wedding

  28. We are strong like the Vampires, tireless like the Otrokar and clever like the Lees. And yes, we can get a little dramatic like Orro sometimes too. It all stems from our deep and abiding love of The Books and those who bring them. Happy New Year to all!❤️💪🏻

    • And sneaky like ferrets. 😉

      By the way, I received the Margaret and “It’s a good day for a ferret heist” t-shirts from the new store. I’m smiling as I write this. 😁

      • I just got my ferret heist tee in rainbow and my zipper chalant bag I’m soooo happy and it came with cute stickers!!!! Thanks for all you do mod r to keep us from pestering HA too badly! Hope you had a restful break and are ready to crash into the new year horde style!!! Happy new year everyone!!

  29. Reading about our stats was unexpectedly affirming. It feels good to realize we belong to a group of nice people keen in our love for all things House Andrews. Thank you for taking the time to assemble and share us in all our diversity with each other.

  30. To all my Hordesiblings out there!
    Have a wonderful New Years Eve and a Happy New Year with mighty books to read and everything god coming for our Authorbeasts.
    Greetings from Germany

  31. I hope everyone is having a great break! Your information is really interesting. I was surprised at the quantity of comments that HA and Mod R need to read and check – yikes! 2026 promises to be an exciting year for the BDH!

  32. I read this post on my mobile device while pretending to listen during a conference call. Because I can.

    • I read this post on my old solid state computer at work that I use to browse personal stuff during the day. Its about 20 years old and works fine. My work computer sees very little personal stuff. I am the boss so nobody cares. No worries I use the Ipad at home which was a Christmas present. When this computer dies I think I will cry and give it a good burial

  33. Definitely here to stay! While patiently crossing fingers for snippets, however long or short they may be 😀

  35. This is so funny! Also really interesting. Thank you, Mod R!

    …I should probably go check the Release Page. Just to be safe.

    😀

  38. I adore your work, it is always a highlight doing my yearly rereads. Your work has been there, for days that seemed like they never ended, for hard that didn’t seem to stop and for the quiet moments for joy on the perfect reading day. It’s always a joy to experience your worlds again and again. Merry Christmas and happy new year house Andrews.

  39. Oh this was brilliant and gave me a good laugh! Long live The Mighty Book Devouring Horde! Long live The Author Overlords! 😂❤️

  41. Happy New Year from my shiny new phone (curses to the man who snatched my old phone). I got a first comment this year so my stats are riding high which is better than my age of 84 on spotify wrapped – which ironically I was in the middle of watching whenI was robbed!
    May we all read deeply and long and our books be plentiful.

  43. Wow, the Horde are mighty! Thanks for the stats and summary. Here’s to a Happy New Year for everyone!

  44. Hordites = wonderful in our diversity.

    ModR = massively p*tient with us all

    AuthorLords = gathered a disparate horde together. (Are WE the Space Chickens?)

    Me = already thinking about what to wear to the wedding, for which I am very, very p*tiently waiting. Also wondering if poor Olesard will be ring bearer. After all, he comes pre-weaponed with claws.

  45. That was fun to read!
    The Horde is very friendly and welcoming to each other. I enjoy reading about Horde adventures as much as House Andrews adventures.
    Hope everyone is having great holidays.

  53. Thank you, ModR, for this tear inducing AND humorous post! You are truly beloved by the Horde! May your time away been safe, relaxing and spent with those you love!

    Thank you fellow Horde members for making this a fabulous corner of the web!

    Sending peace, health and safety to all!

  55. This is awesome and telling! The Horde are “good” people😸. I am happy to be among them!
    Merry New Year to the Andrew’s, Mod R, and all my Horde compatriots… Because we are, one and all, part of the BDH world!

  56. Love it! It is always good to get Empirical data to show how mighty BDH is!!

    Thanks for giving us something else to ponder (obsess – really – let’s be honest).

    Happy New Year to all of you that work tirelessly to appease the Horde!

  64. Always ready to read is my motto. You write it, we devour it. Thank you. As Snape said “Always.”.

  65. To all the people whose comments give me joy when I am lurking, thank you.
    TO house Andrews for giving me such lovely stories to read, thank you.
    And to all of us who read as we can, may we all enjoy a happy new year.

  67. “Like any well-adjusted fantasy species, the Horde enjoys spoils of victory and loot.” Smiling the whole way but this line SENT me. xDD

    Happy new year everyone!

  68. LOL. I loved this. What a fun wrap up post. Looking forward to spending 2026 with all my fellow BDH folks ❤️

    Happy New Year 🎊

  71. Who doesn’t enjoy a good loot drop? or a little snacky-snack on a juicy snippet?

    I feel we need to acknowledge Horde classes as well:

    1st Comment Ninjas 🥷
    this class obtains fast refresh reflexes and intense focus
    +10 to calendar skills and appointment reminders

    The Fluffy Chalant 🧸
    this class has the patience of a saint and ability to remain still in bushes for hours while stalking, er… patiently waiting for story offerings
    +15 to innocent puppy eyes

    the Fact Sleuth 🧑‍💻
    this class will be the 1st to ferret out hints to upcoming story lines, links to other arcs. includes an ability to recognize a character in a snippet in under 10 words
    +10 to Google skills

  72. Totally “rapt” Thankyou from a very warm Melbourne Australia, and a Happy New Year to all the BDH.

  74. I’ve been a voracious inhaler of House Andrews books since Magic Bites in 2007. Ilona and Gordon have kept me entranced ever since. I don’t think I’ve missed any books, short stories, etc. Their work takes me away to such interesting places! Happy 2026 to House Andrews, Mod R and everyone in the BDH from a happy Gramma in the Low Country of South Carolina!

    • Oh my, Patricia! I was blessed to spend summers clamming and crabbing and swimming and eating fresh-off-the-boats shrimp steamed in beer at Pawley’s Island even before the bridge was built. All the crab eaters loved me because I was great at picking out all the meat, but never liked it myself. Gullah breakfast of eggs, grits, bacon, and fried green tomatoes = yum!!!
      Thank you for your comment, Patricia. Boy, you reminded me of some of the happiest times of my life! Happy New Year to you, the Bdh, ModR, Kids 1 &2, and all the animal life forms.
      Love and hugs for all, Joy (in Alabama, now)

      (And currently rereading again!!!! The Inheritance.)

  75. Thanks, Mod R! Welcome back. Everything is chalent here. 🤓Just counting…. um… Yep, chalent here! … 1, 2 … chalent…3…

  76. Love seeing my country included. Sending best wishes to all members of the Horde all the way from sunny South Africa!

  79. Welcome back, ModR! Hope your vacation was delightful!

    Ok I snorted a couple times reading this. Thank you!! It made my day, which had been bleak and gray and cold (for Texas anyway). Especially loved “merely checking for new book updates. Repeatedly. And one more time to be safe”. Yes, that’s definitely us.

    Our stats are quite impressive. I hadn’t known we crashed the website twice 🤣. All in good fun, right? Right?

  81. Merry Christmas, Happy New Year, Happy 3 Kings Day (Epiphany) to House Andrews, my fellow BDH and our own Mod R (welcome back, we missed you).

  84. I LOVE THIS!!! Thank you House Andrews for giving us treasures & pretties again this year- bring on 2026 with the BDH!! ❤️❤️❤️

  85. A-challanting we will go…! Also, occasionally rabid enthusiasm describes all of us Horde fairly well! And we gleefully induct new unsuspecting victims—I mean friends—into the Universe of Ilona Andrews! 😂😂🤣 All the love! For all the things! More things! More!!! 💜💜💜

    • A-challanting we will go!
      Love it! Now we just need the rest. I’m not sure: high-ho the BDH-O scans. Need help from the musically inclined, pls. The first line scans so well!

  86. I love this!! It’s so cool to see our stats!!
    Everyone I know personally who is if not quite a Horde member themselves than a staunch supporter, became one because I put them on. I still remember when I met my first BDHer in the wild, though. I was rocking my BDH sweatshirt in El Salvador (long story), and found a fellow member. I had no right to be as excited as I was that night.
    Anyway, happy New Year everyone!!

    • +1000! It’s especially fun to chalantly display your BDH merch at work and discover fellow Horde members. I’ll miss that now that I’m retired, but that just gives me more time to read all the great book recs that House Andrews and the BDH have sent out. Especial thanks for Beware of Chicken, Jennifer Estep, Solo Leveling…
      Happy New Year and best wishes to House Andrews and the Horde!

  93. Very accurate summary.
    Fun fact: I am a late subscriber to your newsletter. As needs must, I get them emailed the day AFTER a post.
    I now check the blog obsessively in addition to still getting the newsletter.
    I am disappointed in myself if I don’t see the blog post before the email announcement.

  94. YAY!
    We are fabulous – which should be obvious since our authors are super fab. ummm…. I do not know where that came from.

    HAPPY NEW YEAR!!!!

  96. Hey,ModR you’re back! Hope your vacay was fluffy! Love the stats and summaries, lol. High Fidelity attachment 🤣😂🤣 indeed!

    Whoot 2026, this is the year of the Maggie!
    I am going to check my horoscope, I am feeling clucky.

    I have attempted to knit, learned how to drive a stick, and renewed my sewing skills! All for one goal, to distract me from my Maggie obsession 😂 Soon my precious 😍

    Happy New Year BDH!! Here’s to new goals, let’s crash the website three times in 2026🤪

    • Why do I get the feeling we (the BDH) will crash the site when Maggie comes out? Then again when a certain wedding and House comeuppance comes out for us to read. A third time could be when the Horde feels like crashing the site. 😂🤔🧐

      • 12:01, on Mar 31, 2026 will be like the count down to the New Year Ball drop in NYC😂 By 12:02 am this hoarde member will be devouring Maggie like the cookie monster

        Omg, the wedding! Yes, another chomptastic time

        As for a third, Just putting it out in the Universe; maybe IM2?? That’ll def be a whirlwind download😂🤣😂

        So many good things to look forward to, here in the HA world and out in the wild🥰

  97. That was amazing, love that we are accepting and spand the globe with our community. From here in the UK Happy New Year to all, may 2026 bring many horde happiness and reading delights. 🥰

  98. I love that we are a vast Hoarde! I’m about to introduce my niece to Innkeeper. It’s all downhill from there. Hope you had a great vacation, Mod R.

  99. Thank you for this, Mod R! Our benevolent guide, as always 😇

    I remember when House Andrews made us look forward to Mondays by using snippets… (said in a dreamy voice)

  100. Congratulations on your social engagement. It is so much fun, and we appreciate the serials, the snippets, the humor and patience with our chalantness!