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Millennial PR vs Gen Z Socials

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The official Tor account on Instagram did the Millennial vs Gen Z Marketing trend for This Kingdom Will Not Kill Me this week, and I was helpless before it.

For the happily offline among us, the meme format is simple: the Millennial Team gives you the earnest, back-cover-copy voice that tries hard. The Gen Z Social peeps release the group-chat vibe check pitch that hooks you in under 3 seconds.

It’s not a dig at either generation, just an acknowledgment that the same content can reach different audiences if captioned accordingly.

I guess I have more in common with Steve than previously assumed, because I immediately had to do it to the other books. It’s Friday, House Andrews are heading to their event, I have access to Canva, and no one stopped me in time.

As your resident Millennial, I have no illusions about my ability to be cool on command. When I try to write promo copy, it’s immediately Cheugystan, and I realise the moment that third sentence starts that I’m a lost cause. I offer my Gen Z voice with humility and the complete expectation that the youths of the Horde will roast me accordingly.

Text in captions for accessibility.

The Inheritance, Breach Wars volume 1:

“single mom solos interdimensional OSHA violation” VS “A gripping sci-fi from #1 New York Times bestselling author Ilona Andrews – perfect for fans of Stargate! Adaline has bills, kids, and a government job that keeps sending her into alien death labyrinths for humanity’s survival. This time, the job goes very wrong.”

The Innkeeper Chronicles:

Millennial “Dina Demille runs a quiet Texas inn for intergalactic visitors. The house is sentient, the neighbor’s a werewolf and everyone who threatens her guests will discover that hospitality can be extremely well armed. A cozy sci-fi from #1 New York Times bestselling author Ilona Andrews.” VS Gen Z’s “b&b & intergalactic drama. early check-in available for philosophical space chickens”

Iron and Magic (Iron Covenant 1)

“warlord villain gets wife-guy’d by an eldritch farm queen” OR “A dark, explosive fantasy set in the world of Kate Daniels. Hugh d’Ambray, freshly-discarded warlord, must protect his Iron Dogs by forging an alliance with Elara Harper, the mysterious White Warlock. They need each other, they do not trust each other, and marriage may be the least dangerous part.”

Hidden Legacy:

“In a world ruled by magical dynasties, the Baylor family runs a private investigator firm with a dangerous case load, powerful enemies, and billionaire Prime allies entirely too used to getting their own way.” OR “houston’s magical nepo babies discover warehouse girlies bite back”

Which version would have made you pick up the book?

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Comments

      • As a ’99 baby I have to add:

        Kate Daniels (mostly thinking about Magic Bites) slays!

        Technology and magic clocking out randomly while the alleged “lonely girl” collects allies and carries on by PURE AURA. It gives 2000 tutorial urban fantasy and you will be sat.

  4. Love this! I‘m
    Gen X so the Millenial versions suit me better but the the Z ones are so much fun.

    • Ditto on the Gen X (and proud of it – hey we survived childhood!!!!) and getting the Millennial spiel better. The Gen Z PR – so glad I wasn’t drinking my coffee!

    • Also Gen X here, but I was laughing with tears in my eyes for each and every one of these. Mod R rules!!!

    • Same, but GenX. Does anyone in GenZ even know what eldritch means? Sorry, but I’ve seen/heard how they write/speak, so I have my doubts.

      • Gen Z wrote the lyrics to eldritch Jolene, of course they know what it means 😉

        Please do not make me work for the Department of Generational Peacekeeping on a Saturday. Change is a feature of all living languages, Gen Z have efficient wit and this is a silly trend post 🙂

        • Same with mine. And since he’s a reader his vocab is just fine, the way they speak to each other when gaming online makes me giggle.

      • I do. And I’m Gen Z. It’s what you’d use to describe beings like Cthulhu. Something that can’t be explained by human comprehension.

  10. Coffee snort ———— “WIFE-GUY’D” 😀 😀 I’m 1/2 Baby Boomer and 1/2 whatever came next and all in on the Gen Z Social Team. I have recruited my kids and some friends for the BDH using Millennial speak however. Thank you Mod R for giving us alternative recruiting tools!

    • I’m a full Baby Boomer but agree +1000 on the recruiting tools.😉 Millennial speak is my go to…I’d get eye rolls if I tried GenZ.

    • They call us Generation Jones, Gwen.

      Generation Jones refers to the demographic cohort born between 1954 and 1965, positioned between the Baby Boomers and Generation X. This generation is characterized by unique cultural and economic experiences, often marked by a sense of disillusionment and pragmatism shaped by events like Watergate and the energy crisis of the 1970s.

    • I absolutely adore you Mod R! This was a nice laugh after a long week. As an old millennial or xennial, not sure I’m qualified to judge, but would totally read any of them based on your snippets. And three sentences max makes me clutch my pearls, although my colleagues will tell you to ask me for something only if prepared for the novel of an email that will include your answer.

  13. Thank you Mod R. This got me giggling on Friday afternoon. Wife-Guy’d. Seriously

  14. I’m not gen z so I can’t judge but I think you knocked it out of the park! I laughed out loud at every one.

    Let the inner-Steve be FREEEEEE.

  18. Oh. My. Gosh. Hugh wife-guy’d. Yep, he certainly was, is, and forever. 🤣🤣🤣🤣

    For people who haven’t heard of these books (I hear the loud gasp of the Horde), the millennial side is a good synopsis of the books.

    For those of us in the Horde (new and existing), the Gen Z side, especially “Houston nepo babies” with the picture of either toenails or fingernails being painted, are the quick way to get attention.

    Both sides are funny to read. I’m with the Gen X bunch in the Horde. The things we got away with back in the day…people can only dream about now. 😁

  20. This Elder Millennial approves all messages! Bravo, Mod R, and I felt personally attacked with that, “by the third sentence,” deep truth.

  21. These are awesome. I have learned to put my coffee down before I read the blog, otherwise . . . yeah, it wouldn’t be pretty. 🙂

    And yes, sometimes you just need to channel your inner Steve.

  22. I’d choose from millennial, I actually want a bit of info in my blurbs. Yours are good btw. And at least your Gen Z were funny and interesting, unlike Tors’ Gen Z offerings, which I found to be really oh who cares. Does Gen Z really have that short of an attention span?

  23. Interesting. Can we have GenX ones, too, please? I am scared to ask but also insanely curious at the same time, lol

    • Technically, those would be the official blurbs! And I did actually link them, woot 😂 so three generation spanned!

  24. I feel so old, like Gen Z is speaking another language entirely! At least I can understand the Milkenial version. 🤷‍♀️

  25. I’m laughing so hard at “osha violation”. Does gen z know what osha is? I thought they were all unemployed because of the economy? (/joking)

  26. Millennial PR Team

    Their comments on The Inheritance, Breach Wars volume 1 was great because I loved Stargate.

  27. We did the whole “which generation are you” quiz at the latest company get together and I basically turned out to be a Millennial identifying as Gen X with hints of Boomer, so honestly, I’m plain confused 🙈 The Gen Z stuff above made me laugh, and in the “blind date with a book” schtick those would work for me, but the rest of the time I prefer more info…

  28. Im milenial, never read that text on books, the Gen Z was so usefull, all books should have one sentence like that. So much bullshit in the millenial one.

  29. Definitely millennial lol
    I need more info before picking up new to me authors

    happy Friday & it’s national pizza day

      • Nepo is short for nepotism. A nepo baby is someone whose parents are famous. It is often used as a negative to say someone is successful or famous only because their parents are important or famous.

        • Not necessarily famous in terms of celebrity 🙂 – just very well established and connected in the same industry that their children also launch in, with the perceived automatic advantage of the name recognition, support and connections of the parent.

          In this case, the House ‘aristocracy’ system. We’ve seen several of them looking down on people for not being magically powerful or connected, or being from smaller Houses – and they paying for it 😉

  32. I’m Gen X and live ALL the copy! All of them would hook me up I lol’ed at The Inheritance and the Hidden Legacy Gen Z copy, especially

  35. I loved the early check-in! And the nepo babies. I’m totally boomer, but Mod R, you rock!

  39. Mod R. I saw those in my Instagram feed, and they are genius. I might just steal the idea to use for promos for my own books.

  40. I will pick up any book that Mod R recommends. As a fellow millennial, I have no chill and I support all of Mod R vibes. 6 7

  41. As an elder millennial, both grab me strongly, but gen Z is a try and millennial is a BUY.

  42. Those are hysterical. I can’t say I would buy it, but after knowing the books it is very fun.

  43. Baby Boomers: for any of the books

    “ Recommended by your kids”
    “ They know you will love it”

  47. Being Gen X, instead of either of these I want movie trailer guy voice. For Iron and Magic I can hear

    They kicked him out of his own army and thought he was defeated. After years on the run she found her own ground. Enemies gather on all sides, as this duo doubles down to defend their own. Magic sparks and swords fly in this blockbuster that shows what happens when the Iron Dog meets his White Lady

  48. I am a Boomer and am in awe of your way of succinctly describing each book! Having already read them I find the Gen Z absolutely hilarious. Thank you for the lmao’s !

  50. As the Gen X parent to a couple of Gen Z members of the BDH (you’re welcome), the millennial copy resonated but I had to laugh at the Gen Z-isms. Well played.

  51. You are so talented. Writing a blurb is an art in itself.
    As a Baby Boomer I need the Millennial on the back cover and the Gen Z’s which are hysterical on the front cover.

  54. As Gen X, I’d need the Millennial detail to actually choose the book but the Gen Z made me laugh. I did have to google “wife-guy’d” to get the joke so now I feel extra old on my birthday.

  55. *if* [BIG if] I can understand the Gen Z Social Team’s jargon, I definitely like it better. I have no idea what iskai’d means, but intergalactic B&B with early check in for space chickens & nepo babies get their ass kicked is perfect!

    • Isekai is the genre name for This Kingdom Will Not Kill Me, it’s portal fantasy but Asian flavour :). Isekai’d is basically using the noun as a verb.

    • Was scrolling the comments to figure this out, too. Thanks Mod R, you are an excellent writer and we don’t deserve you!

  56. I had to laugh, I enjoyed ModR”s input because they were funny even while a couple flew a few miles over my head. My gen type has three labels Silent, Traditional and Builder.
    Silent is predominant.

    HA books are fantastically excellent. I have read all of them.

    Let the children enjoy themselves in the sandbox of words. Don’t need a computer or a television to describe them, all you need is an imagination.

  57. No one puts Mod R in a corner and she should frequently be left unattended with various tools and apps! These are brilliant.

    “Wife-guy’d” is great but Burn for me is the best! “warehouse girlies bite back” with the nail polish emoji is chef’s kiss. 👩🏻‍🍳💯

    • I had to look up Gen Jones as I have never heard of it before. Hey, fellow microgen! I’m an Xennial.

      I like the Millenial version, but prefer Gen Z myself. I’m a champion over explainer (AuDHD), but I prefer the less is more explanations. Probably because I admire it since I can’t seem to do it myself. 😂

  60. I’m gen X so I’d read the longer Millennial text, but “Philosophical Space Chickens” would make me look twice.
    The “Solo OSHA violation” almost made choke on my coffee!

  61. Sorry, but reading the space chicken bit and then seeing the Iron and Magic cover. Elena is a chicken centaur!

  62. OMG!! Warehouse girlies bite back! That is awesome.

    I don’t know where I am as an oldie boomer but I enjoyed it all.

    I think it’s time for my 5th relisten to Inheritance just on those prompts

  63. Much prefer the Millenial, but I’m a boomer and a fairly Luddite boomer at that!

  64. As someone squarely in the middle of the millenial horde, I probably would go for the millenial copy, but ‘wife guy’d by an eldritch farm queen’ would 100% get me, no question. Also, I’d probably fall for ‘Houston nepo babies’, but that’s because I’m from Texas and have actually met some Houston-area nepo babies and would, in fact, like to see some of them go up against the Baylors. I just think it would be fun to watch XD

  67. I’m older than both generations, so I’ll take the Millineal version. I can’t even on the Tor site Gen Z descriptions! I would have to Google what everything means! 🤣

  71. Boomer here. I actually had to look up some of the references in the Gen Z text, which made them even more hilarious. Great job, Mod R! Thanks for the laughs.

  72. Solidly millennial here – and the millennial blurbs would get me to buy (if I didn’t already own at least one copy of every one of these!), but every Gen Z blurb made me LOL

  73. I wouldn’t have pick up any book by the gen Z social team. Only bcse I don’t have any clue what the he** they’re talking about.
    I only get the gist bcse I’ve already read them. Trust me, gen Z still reads the synopsis on the back of the books to see if it’s worth reading. (GenZ still in habitation)

  74. If I had never read them, the Millennium version. Since I have read all several times, Mod R clicks the “I have to go reread this NOW” button. Heehee

  76. Oh, the Warehouse Girlies in Burn for me got me laughing. So true to the book.

  79. 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣 Love these!

  81. I’m a millennial, so perhaps that has already locked me into Slot A, but most of the Gen Z promo stuff would have left me with: “Yeeaah, I have no idea what this book is about. Somebody please explain it to me.” Then I would have read the Millennial blurb and been like “Oh, well, that actually sounds interesting.”

  82. This Z is a Boomer…and I preferred the Millennial versions, but the Gen Z explanations were kinda cute! Sparse, but cute.

  84. Really like these! But, I have one thought. I’d submit that Gertrude Hunt is truly sapient, not just sentient. I mean, shrimp and mice are sentient. Surely our favorite “building” is far, far more than them.

  85. As a late boomer, I didn’t even understand most of the Gen Z speak.
    For me it’s the Millennial versions.
    I can do without the New York Times bestseller pitch, though.
    It seems every author is on it, so it doesn’t add much.
    Plus, I don’t care in general whether other people like a book or not.
    Just tell me what it’s about and I’ll decide for myself if I want to spend money.

  86. The funny thing is I am drawn to the Millennial blurb for the ones done by Mod R, but the Tor blurb mentions Game of Thrones so that would be an instant turn off for me. If I didn’t know their other books I wouldn’t try this one based on that blurb. I am caught between the Gen X and Boomer generations, just FYI. I did read the book (borrowed it from my local library), and enjoyed most of it. Reserving judgment on the rest until the sequel is available…

    • yeah, I dislike the way a lot of publishers add unrelated titles like that. I loathed Outlander and GOT will probably never be finished. If I went by those I’d never read it.

  87. Being a Boomer, I am totally impressed at how well spoken and on point the Millennial ads are but the Gen Z way of putting things just made me laugh. I am in the Gen Z camp even if I have to look up every other word.

  89. Gen Z comercials are way cooler but Millenials get better information.
    I’m old – I want information

  90. Seems like my Millenial mind ‘goes boomer’ on Gen Z… “this youth today, I don’t unterstand it” XD

  91. Gen X feeling completely validated LMAO

    Please do the rest to the books …. So made me smile

  95. The millennial ones all the way, the gen Z ones aren’t detailed enough, they don’t grab me.

  96. I would’ve definitely picked the Gen Z version as a nod to my daughter!😁

    BTW, I’m (just barely) a Boomer (1959) but I’m starting college in August to get my Associates of Arts degree (no reason just feel like it) so maybe I’m an Honorary Gen Z? 😂

  98. Mod R, I have to say that your images made it to the email, if someone hasn’t whooped on that yet, then, Whoop! Whoop!

    I just stopped by the blog to see the Instagram post. As a Gen X, I just sit back and let the later gens do their thing. I’ll just wander off when it gets to be too much. I got plants to water, coffee to drink, sweaters to finish, books to read, people to avoid, and stuff.

  100. I’m a Gen X’er too and appreciate bullet points at work. The Gen Z had me laughing, but I had to google the slang. Thanks for my morning laugh!

  101. I wold not pick it up for either because the Ilona Andrews name would have made me already grab it!

  103. I’m Gen X but I gotta be honest, the Gen Z ones have me cracking up! I’d grab those. +1000!!!

    (“OSHA violation” slayed me!)

  104. Love the contrasting concepts. As a Boomer, I must confess to the Millennial version calls to me while the Gen Z Socials prove I’m antisocial. (Well, no, not really. But the Venn Diagram of Introvert and Antisocial types has gotta have significant overlap.)

  105. I’m Gen X so Millennial hits best for me. Except for Iron and Magic. The Gen Z version totally would’ve sold me if I hadn’t already read it.
    🙂

  106. I’m one of the elders of the BDH, so of course the snarky Gen Z hook will get me looking at a book, with the Millenial text (and the reviews) will decide if I buy it. Unless it’s HA, of course, which means it’s pre-ordered the second I know it exists, and then I attempt to get an ARC because I WANT IT NOW!

  108. GenX would be “you’ve looked at the covers/read the backs of 59 books. The last 10 you’ve read were ‘meh’. This is the droid you’re looking for. Buy it. It’s your new favorite author. Thank me later.

  109. *cackles* These are great. I do admire Z’s ability to get to the point. Either would get me to check out reviews and put it on my infinite tbr.

  110. Boomer, with ’93 and ’00 kids I liked the first and laughed at the second. what does that make me? A proud member of the BDH.

  114. Those are fantastic, Mod R! As a Boomer, I’d choose based on the Millennial blurbs, but enjoy educating myself on the Gen Z slang.

    OSHA violation – hilarious!

    I’d love to learn Canva from you!!

  116. I don’t fit into either category…I did laugh over the Gen Z social descriptions.
    “OSHA violation”- “Magical nepo babies” – “Eldritch farm queen” 😂😂😂

    Thanks ModR for giving me a laugh this morning!

  117. Another Gen Xer. Will buy from Millenial blurb and laugh at the Gen Z.

    Feeling quite old now. Just got a College Graduate last weekend and now I don’t even qualify for my own generational promo blurb. I’m going to go watch some more Slim Sherri shorts.

    • The official blurbs on the book covers are Gen X 🙂 – and they are linked above. This is just the trend format.

  118. I’m quite old and prefer Millennial PR. I don’t know what the Gen Z is and am proud of that.

  119. Pick up the book to purchase? Millennial (because I’m an old). Laugh hysterically because I’ve read the books? Gen Z.

  120. These are too funny! I thought the Hugh Gen Z was the best, but then I read the one for the Baylors. BAHAHAHAHAHA!!!!

  123. Ilona Andrews makes me pick up the book. But, as a baby boomer, I have to admit I preferred the millennial version. It had more information in them. But they were all fun to read. Great job Mod R!

  126. Baby Boomer here,

    Although I’d buy the Millennial version to read the book, I’d buy the Gen Z just to have the descriptions!

    Those were HILARIOUS! Bwah-ha-HAAAH! Oh I want one for all of them Mod-R! You could make it a competition!

    Warehouse girlies bite back! 🤣🤣😂 Please put that on a coffee mug!

    • Boomer here. The Gen Z blurbs are hilarious and would definitely catch my eye! Giggling helplessly over ‘OSHA violations” and “warehouse girlies bite back”

      For an unknown author, though, especially for expensive books, I’d need at least the Millennial blurb before deciding to buy or not.

  127. I’m in my 60’s, how is it I relate to the Gen Z-er’s More, would alter Warehouse Girlies to Warehouse PI Girlies, but still, I grok the Z ads

  128. Mod R,
    I’m shook… shaken? Shooketh? I’m not sure which one was best. Magical nepo babies or eldritch farm queen. Great post!
    – an older millennial who also has no illusions about how effortlessly cool I can be

  129. you forgot to do Kate!!!!

    I would most definitely fit into millennial as I had to look up isekai.

    Although, as I am a baby boomer. what would the marketing trend be for me?

    you need to do it for all the generations. that would be awesome. (I think I saw something like that once somewhere. sucks getting old 🤪

  131. Boomer marketing: author’s name on cover. Straight to kindle.
    Gen X: nice cover, no time to read.

    actual marketing response

  132. I, too, do not aspire to coolness (AKA the Rizz). As a Gen X, I like the millennial descriptions. I had to look up several of the Gen Z phrases. Ha! At least I am more in the know, but I will probably never use that knowledge.

  133. This Gen X is siding with the Gen Z kids.
    I have described Innkeeper to others as
    Southern Belle with phenomenal cosmic powers runs an Air BnB with space werewolves and an intergalactic version of the Bachelor involving a Fish.

  134. The Gen Z might catch my attention, but the Millenial style would actually make me pick up the books.

  135. I was reading these out loud to the house, and every teen decided they NEEDED to read The Inheritance today at once. So there are now 3 more reading it after I figured out how to share the book with them!

    They also wanted all the Hidden Legacy books, but I am not ready to answer the youngers questions on that series.

    The Gen Z blurbs really does catch their attention

  136. X’er here, I fell over laughing at the Osha Violation. Cause that was so true and on point. I would buy just for that if I wasn’t a devoted Hoard member.

  137. I definitely like the first descriptions best. But then I have read them all and can so relate with them.

  138. I just came here to read the comments after laughing my butt off. Then I continued to laugh my butt off.

  139. Oh this is sooo good Mod R. Team millennial but the Gen Z is hilarious and to the point. Hehe the other houses are nepo babies aren’t they…. Noice.

  140. I’m a reader of words, so, of course, Millennial! I don’t understand and can’t translate the all cap Gen-Z ‘words’.

  143. I am 63, and actually prefer the Gen Z blurbs, maybe because my degree was in Gen Ed/Journalism.

  144. Mod R, are you sure you are a Millenial? Your “Gen Z Social Team” reads like something a Gen X-er might write xD

  149. and this is why I have every thing House Andrews has ever written in my Kindle, on Audible, on Graphic Audio.

    it is their universal appeal and their ability to gently chide everyone’s idiosyncrasies.

  151. “wife-guy’d by eldritch farm queen” made me laugh loud enough that I startled all the dogs awake. You and Steve are a great team, ModR!

  153. Gen X with Gen Z kids, and the Gen Z ones are hilarious. Loved every one of them 😀

  156. Well this solves the question where I fall on the border between boomer and Gen X. I am solidly Gen Z

  157. As a Boomer- yes, still living and reading- the Millennial would draw me in. The Gen Z is too flippant and shallow for me. I would like to read about people I would care about.

  158. I guess no one bothers to market to boomers anymore. Its so hard to order from the nursing home! BUT those of us still on the loose are totally reading you. I’d buy your grocery list if you published it, and anything else you wrote. I just turned 77. still reading, still typing, still buying.

  162. Im squarely Gen X but i love the snark of the Gen Z social team- especially Hugh’s!!

  163. Burn For Me winner is Gen Z, says this Boomer trailer court girl from the’60s.

  164. “gets wife guy-d by an eldritch farm queen” hooked me, but good!

    thanks for the lift, ModR!

  165. These are hilarious ! I would pick based on the Gen Z description. I am an elder Milienial with Gen X sibs, sometimes we get too verbose. Just tell me what you mean as succinctly as possible so we can carry on with our day 🤣.
    But I think this might be my preference because of having a big family and having to sit through long talks/tales/lectures. I have 6 sisters and 1 brother, I dont need extra words/talking/descriptions. Ive had enough of that in my lifetime.
    Plus I have to translate texts of my Gen Z and Gen Alpha kids all the time. Its nice when they text quickly and simply to the point. Respectfully of course.

  166. Warehouse girlies bite back! hahahaha this is amazing. I’m def a millennial but I like the Gen Z descriptions so much better!

  167. I’m Gen X, and my attention has been caught by both. The Gen Z stuff usually makes me laugh.

  168. Gen X here, with two married Gen Z kids. Mod R, you are amazing. This, especially “warehouse girlies bite back”, is awesome! And ditto all the Gen Z talking about surviving growing up, LOL We’re buying a new car, looking at all the safety features, which I want, at the same time thinking, made a coast to coast trip with my twin when we were kids and we took turns laying in the back window or working on our “nest” in the back of the station wagon, filled with sleeping bags, pillows, books etc. No seat belts in sight…..

  170. As a millennial that’s sometimes considered gen Z, I love and need both for every book and series!

  171. I’m old. Until this book, I had to idea what isakea is. My kids and grandkids just roll their eyes. “yes, grandma, we know what isakea is.”

  172. I live with a teenage boy and I’m a millennial so l am lowkey in between. No cap the millennial ads r mid. Also gen Z don’t be on IG like that ( that last bit is pure millennial but maybe just where I am from).

  173. These would be fantastic on mugs and tote bags and stickers!!!! Millennial on one side, genZ on the other!!! (Or whatever works!!!!!)

  174. Gen X. Idk if it is because I am with a Gen Alpha most days, but I find Gen Z hilariously to the point.

  175. As a Millennial, I prefer the millennial PR. I like the use of full sentences, but I’m a bit confused by the Stargate reference. I remember watching old reruns of Stargate with my dad, but I think it was more popular with my parents generation than mine. None of my friends were big fans. Shows like Charmed were more popular among my peers.

  181. Eldritch Farm Queen the type of shit that gets me to read a book. But also I’m biased cause I love Hugh and Elara.

  182. As a Late Boomer (a Joneser) I attest that Gen Z are our true descendents…..let the sarcasm begin!!

  183. I prefer the millennial ones, the Gen Z ones are entertaining but leave me questioning whether my tastes and the reviewer’s would align

    • Gen X has the official book blurbs on the covers and has had them for years 🙂 . I have linked every one of them in the post.

      Your marketing is the only visible one. This is just a trend.

  185. I’m GenX. We don’t need either. For us, we see the authors’ names and BAM! Book Sold! We’re too busy reading the first chapter to read an unnecessary pitch of ANY kind!!

  187. I’m definitely a Millenial but I have to admit that “magical nepo babies discover warehouse girlies bite back” is an excellent tagline. Love it.